Throughout history there are many documented scenes when a man has an opportunity to rise above. Such was the case in John F Kennedy’s Inauguration address when he declared the timeless quote “ask not what your country and do for you – ask what you can do for your country.” Such was also the case Dr. Martin Luther King Jr’s public address for civil rights. Finally, such was the case in Francis Church’s “Yes Virginia, there is a Santa Claus” editorial.
Church was a lead editorial writer for the New York Sun, a news paper in New York in the 1890’s. It was here he found his stride after returning from war where he served in the capacity of a war correspondent. He documented his first-hand experiences in which he saw “men’s hearts fail them” and the disintegration of hope and faith.
Yes, this article was in response to a young girls letter, asking if Santa Claus existed. Church’s response however is much better suited for mature adults. Church almost pleads for a return of the child-like glow and faith we all once possessed. This editorial answered Virginia’s question that yes, there was a Santa Clause. Much more than this however, it expressed Church’s view that men have lost the child-like faith and joy found in the little things of life. The editorial was written to Virginia, but it was intended for the everyday adult.
His argument is this, ‘why do we tear down the imagination of children? It is the imagination of children that fills the world with eternal light, and without this light the world because bleak and intolerable.’ This imagination is responsible for telling us what is possible, and the lack of imagination diminishes our ability to consider the possibilities.
Business owners need to be imaginative. Your great product or service that you thought up in college is not guaranteed to succeed 10 years later. Your great online marketing idea from 4 years ago needs to be reevaluated and re-imagined. Expecting the same results year in and year out is crazy and unimaginative.
The online marketing industry tends to be unimaginative. The majority of business’s marketing their products or services online do it in such a cookie cutter manner. The same tactics bombards us everyday. Content that looks the same. Display Ads that look the same. Landing Pages that look the same. Every now and then something different and imaginative pops up online, we refer to this content as viral content.
The end of the year is just around the corner and 2014 will be here before we know it. What are you going to do differently in 2014? Get the mental juices flowing now and spark your imagination now. If you need help imagining the possibilities, contact Get Found First and we can help you brainstorm your next Out-Of-The-Box idea. Lets prepare now and re-imagine what’s possible in the future.