While the business world has been hitting its marketing efforts hard to appeal to the needs of consumers living amid the chaos and fear of COVID-19, it has been a challenge. Nobody knows the right direction to take as new data and rules change on a daily basis. Smart business owners know that even though they may not know the right marketing efforts to take, now is a time to be diligent and to define their brand in a way that will stick in the minds of their consumers in a positive way.
If you want to thrive in your competitive market, take a moment to consider three significant facts that can help pull your company out of the shadows and build your reputation among your audience and consumer market.
By staying visible and connecting with your audience, data shows that brands can increase their market shares by three times. But you can’t be all talk! While consumers appreciate empathy, saying a lot and doing little can impact your company in a negative way.
And don’t take loyalty for granted. As of late, one-third of consumers are shifting their commitment to brands that they normally wouldn’t go to. If you think that’s a change – consider that 80% of Americans are showing support to brands that are getting involved in their communities, showing a desire to help and actually stepping in and doing something.
If before you thought your company could get away without pushing your online presence, think again. Your consumers are looking for you and if you aren’t there – chances are they are going to look at your competitors.
And that trend most likely will not change. A new demand is here – consumers want “safe convenience.” If you can provide that – your company can meet the demand. If you want to learn more about online marketing for post-pandemic success, contact the professional digital marketers at Get Found First right away. We can help you strategize for success, evaluate your current goals, and implement new efforts that will help you reach your audience and provide the reliability that they are looking for.