I pretty much had this post written before the announcement came out today about Google AdWords Enhanced Campaigns. And much of what is written maintains its importance still. Some of it becomes even more important because, from everything I have read and studied, location targeting seems to be one of the few things still left within our control to breakout into separate campaigns. This should make you want to do that even more.
Google says there are 9 things which go into Quality Score:
Did you catch the one in Bold? Performance (or expected performance for new keywords/campaigns) by geography is one of the factors that goes into the Quality Score of each keyword. But it wasn’t till recently i realized just how big of a factor that could be.