So, you’ve been advertising on Facebook for a while and you feel like you have a good understanding of how to create the campaigns, set a budget that will work for your company, and even reach the right demographics. That’s great! But, social media is a constantly changing and growing platform for advertising and you could be missing out on some of the powerful features and benefits of social media advertising if you aren’t quite up to speed with everything they have to offer and how you can work with different social media platforms to amplify your results. Here are a few tips for you to think about as we get ready to move into 2020 and how you want to advertise in the new year.
If your career is centered around social media and what each platform has to offer, then definitely rely on your information to make the best decisions for your social media advertising. However, if social media is just something you “kind of do on the side when you have time”, don’t limit what social media can do for you by thinking that it’s easy enough to do on your own. Yes, it is easy to create a post and create a Facebook Campaign and apply a budget. BUT, are you using all of the tools and features that Facebook offers advertisers to continuously optimize your campaigns? Do you know how different types of posts and interactions affect your target audience? Do you know who your target audience is and are you successfully advertising to them? Do you rely on your Analytics to help you determine where to send your audience and what to talk to them about….or how often to post on social media? If you don’t have a strong understanding of how to find and interpret the data from social media, you cannot effectively optimize to grow your brand and profit. ALWAYS rely on a professional social media marketing agency to help you grow this aspect of your advertising.
It isn’t good enough to wake up one day and start posting advertisements on Facebook. To dominate your market, you need to carefully match your marketing strategies with your business goals. First, pinpoint your business goals for the year…or even for this quarter. Know what your intentions are. If you are a new company, maybe your goal is to improve your brand awareness. If you want people to learn about who you are and what you do, maybe your first quarter strategy should be to engage your audience, grow your followers, and improve the visitor interaction on your Facebook page and your website. Similarly, if your goal is to drive sales, make sure your marketing strategy focuses on what to do to reach that specific goal. If you are having trouble setting your business goals, hire a digital marketing agency to help you determine what kind of strategy will work best for you, where you are and where you want to be, set deadlines and small goals in order to reach bigger ones, and beat out your competitors.
Whether you hire a digital marketing company to help you or not, you should constantly be learning about social media, about how to promote and advertise your business online, about what your competitors are doing and not doing, and how you can do it better. If you do hire a social media marketing company to help you, stay involved. Keep up routine communication with the agency so that you can be involved in the strategy process. This will not only help improve how your social media works, but how your social media marketing company can work for you.
Social Media marketing can be extremely valuable for your company now and in the future. Start 2020 out right by approaching social media the right way! If you aren’t sure exactly where to start contact the professionals at Get Found First to get you moving in the right direction before the start of the new year!