If you don’t want to put much effort into the content on your website because “nobody is going to read it anyway”, you’re not alone! But guess what? 38% of people will stop engaging with a website if the content or layout is unattractive. That means that it’s not just the content itself, but the way it looks is extremely important.
The goal of your website from a marketing standpoint is to engage your visitors. You want them to find the information that they are looking for and establish yourself as an authority on the subject of your content and the services or products that you offer. While it may seem like your traffic isn’t going to read more than a Call-To-Action – that isn’t the case and there are many other reasons why the content on your website is so important to your marketing efforts.
Your content doesn’t just have to be professional, clear, and transparent. It is setting the tone of your business and, just like your website, is often the first impression of your company. Engaging content that has an emotional appeal will strike a cord with your website traffic and sell your company based on your values, morals, and quality. Your content is a reflection of what you put into your business and into your customers. High-quality content will show that to your potential customers.
When you are driving traffic to your website through pay-per-click (Google Ads), there is more going on behind the scenes. While your content is meant to engage your visitors, if you are running ads to your website, the content also has to be quite specific if you want your ads to perform better. Your content needs to have relative keywords and terms that match the keywords in your ads and it needs to capture their interest. The longer your visitors stay on your site and the more relevant your content is to your ads, the better performance you will see in pay-per-click.
Quality content that is search engine optimized and contains specific keywords can ultimately result in improved search engine rankings. Little content or content that isn’t optimized with keywords (or content that is OVERSTUFFED) with keywords won’t perform well in SEO. If you want to build your organic rankings, your content has to follow specific SEO rules, so does the formatting of the content! Professional digital marketing companies like Get Found First are always up to date on Google’s best SEO practices and make sure your website and content are polished to perform well in organic search.
At Get Found First, quality content is central to the marketing strategies and websites we create for your business. Our web development team is making a spot in the digital marketing industry by staying current on the newest trends and best practices when it comes to content writing, formatting, and layout of your website pages. If you still don’t think that your content matters, contact a professional at Get Found First now to learn more about your website content and why it is crucial to your business!