Pay-Per-Click is a fantastic way to get your company’s name and service or product in front of the audience that you want to market to.
During the holiday season, business owners have an enormous opportunity to grow. Your customers are ready to make a purchase so why not purchase from you? The gift-giving season is your time to express why your audience should buy from you and pay-per-click is the fastest and easiest avenue to tell them.
Customers aren’t completely impulse shopping during the holidays. Where throughout the year customers may be searching “red running shoe deals”, during the holiday’s customers may be searching “best holiday deals on red running shoes.” They are also searching with high-intent. They are looking for “gifts for teenage boys”, “stocking stuffers”, and “renting a car during COVID.”
The better you strategize to engage with your potential customers during this time will help you improve your conversion rate and ROI. Need more information? Call Get Found First and talk to one of our Google Ad experts about how this works!
You don’t have to completely change everything about your marketing to be successful. If you are currently running PPC campaigns, your overall strategy doesn’t need to change – just a few pieces of it. If you work with a PPC management company like Get Found First, start planning your strategies for holidays in advance so that everything is prepped before the season starts.