Have you noticed how much HUGE mistakes have resulted from TINY errors around the world recently? Anthony Weiner accidently sent a public message instead of a direct message on Twitter and now his career and possibly personal life is ruined. It happens often now with rapid-fire social media and it can happen with rapid-fire PPC too!One of the most important and underutilized tools for any PPC manager is a second set of eyes. Imagine if Weiner had a second pair of eyes looking at him tweeting… for one they may have stopped from being stupid at all, but they definitely would have told him to DM it.
Having a second set of eyes can save your from big or little mistakes that could simply lower your CTR or cost your client 1,000’s of wasted dollars. Here are some ways we avoid these mistakes at GFF and take advantage of a second set of eyes:
No matter how much experience you have this can help you avoid mistakes. When you are dealing with dozens of adgroups, hundreds of ads, and thousands of keywords it’s easy to make small mistakes.
Any other advantages you have found in having a second set of eyes check your account?