Something all business owners should keep in mind is that your website WILL get outdated. To stay current and on top of your industry, you need to make sure you are up-to-date on all of your digital marketing strategies – which absolutely includes your website design.
We hear a number of different responses from business owners when it comes time to talk about a website redesign or upgrade. There are a lot of reasons to be hesitant about making a big change, but we want you to be able to make an educated decision in your digital marketing endeavors. Get Found First has been rebuilding and redesigning websites for a long time and there are a few things that you should be aware of before saying “no” to a website redesign.
I’ve always had this website. If I change it, my customers won’t recognize us.
Your customers already know who you are. If they are looking you up online, they may be doing it to leave a review or to find something they have been looking at. A new website design doesn’t take away your branding and the feel of who you are. It helps your users find you easier, maneuver your website better, and have a better experience when they are on your website.
An old, out-dated website is going to potentially decrease the number of NEW CUSTOMERS that you see – which is ultimately what your marketing is trying to build.
My website converts. I don’t need a new design.
Okay. Good point. But have you looked into the analytics of how your visitors are interacting with your website? Outdated websites are known to push users away. Outdated websites are missing key features that are up-to-date with Google’s algorithms. Outdated websites do not keep your users on-site for very long and potentially lose their interest.
If your website is converting – you should be all over a new website because a redesign is going to convert more.
I really, really like my website.
That’s great. We love that you love your website. But the goal of your website is to make your users love it so that they want to work with you. You can do a redesign and still love your website – you might even love it more. Take a look at some of your competition and see what is happening on their websites. You might find some features that you absolutely love and want to tie into your own website.
Get Found First doesn’t want to take away what you love about your website. We want to help you redesign an old, outdated website so that it meets the goals of your company. Your business goals require immediate digital marketing action to stay at the top of the game. If your website is outdated – you aren’t going to be able to do that as well or as easily.