5 Things Every Business Owner Should Know About Digital Marketing
Not every business owner wants to dive deep into the digital marketing world and many don’t want to spend their revenue on marketing efforts. But, investing in your business through digital marketing can pay off, especially if you don’t know how digital marketing works. Online marketing is always changing, expanding, and growing. There are always new features, new apps, new programs and new avenues for marketing that can be hard to keep up with – but there are a few things that may never change. Here are a few of those key ingredients in digital marketing that are going to help business owners, no matter what type of marketing they choose to do.
Unique Content – No matter what you are doing online, make sure the content is new and fresh. Google LOVES fresh, new content and a lot of it so keep your content unique (don’t copy content from somewhere else on the internet) and add new content to your website often. If you’ve every wondered why businesses have blogs – that’s why!
Get Reviews – For the forseeable future, we don’t see reviews becoming irrelevant or going away. Reviews are critical in building your online presence, building reputation and your brand. Responding to your reviews can help improve your SEO plus show online users how your company handles good and bad reviews. WIN-WIN for you.
Use Video If You Got It – If you have videos or are thinking about creating them, DO IT! Post them on YouTube, share them on Social Media, put them on your website, use them in Google Ads. People love video content and the world of marketing is shifting that direction so go ahead and put time into unique content in the form of video advertising!
Check Your Website Speed – If your website is having trouble loading or is moving really slow – you are going to lose potential customers and fast! Your site speed is everything when it comes to marketing because this is how people are learning more about you. Whether they find your Google My Business listing, find you through an SEO search or by clicking on a Google Ad, they can be brought back to your website where, if the site speed is annoying, they are going to jump ship fast and find someone else.
Don’t Overload Your Website – Your website should resemble your business. What do you want people to know you for? What do you want them to think when they hear your business name? If you want to be seen as a prestigious, high-end retailer, you’re going to want your website to display that with a classy, sleek feel. If you want people to take your brand seriously and see you as the professionals in your field, you want a professional looking website. An overloaded website can look extremely unprofessional, chaotic, and messy. Don’t give that first-impression, get your website cleaned up and promoting what your company wants to be known as.
Get Found First has been providing digital marketing services for many years and we know that user trends change and consumer trends change – thus, marketing strategies change. But the fundamentals of online marketing are pretty stable. Users want to find what they are looking for easily, they want to have a simple and convenient time shopping online, they want to be able to reach businesses easily, and they want to have a good experience. While it is up to you to provide the quality of the product or service that your clients are looking for, we can provide the online experience they want while they are seeking it out! Call Get Found First today to learn more.