The coronavirus pandemic in America has caused a lot of business owners to live in quarantine, worried about the future of their businesses and how to keep moving forward during unsure times. As soon as the pandemic hit, business owners immediately used it to leverage their businesses through online marketing. However, a large portion of most businesses are sitting on the sidelines, waiting for permission to start back up.
If you are a business owner, you are probably trying to brainstorm financial options – so that your livelihood can continue. If you are one of the many business owners that are looking forward to a brighter future, consider these four digital marketing avenues that you can catch up on while business is paused.
Social Media Posts And Personality
Now is a great time to build a social media personality and connect with your potential customers. Many business owners put social media on the back burner as something that isn’t quite a priority during busy times. But your social media presence can significantly help grow your business. In fact, 1 in 4 users are following brands on social media from which they might make a purchase.
Request And Answer Online Reviews
If you don’t have a tool to send out review requests, contact a digital marketing company that can supply you with some great ones to help bring in more online reviews on Google or Facebook. If you have reviews already, spend some time responding to those clients and even improving relationships with unhappier clients.
Your online directories need to be consistent for your SEO to flourish. If you aren’t sure how your online directories look – contact a company like Get Found First to review your online directories and help you gain control of them. Get Found First’s Brand Manager software is a great tool that allows you to manage your directories, your reviews and your social media all from one easy-to-use-dashboard.
Review Your Website And Consider Upgrading It
Having a modern, easy to use website is extremely important. Your online presence is almost more important than your physical one. Make sure your website is loading quickly (on the computer and on your phone), make sure that you are getting your message across and pushing the services/products that are going to help you profit, pay attention to what you can do during the pandemic and be sure to market that on your website. If you are a fast-food restaurant and are delivering without a delivery fee – make that clear. If your company cleans carpets, write some blogs about how deep cleaning carpets and upholstery can help keep the environment cleaner. Capitalize on what you can at this moment.
Don’t leave the fate of your business in the air. Even though you may feel like everything is out of your control, there are ways you can stay in the driver’s seat. You can turn opposition into opportunity – contact the professionals at Get Found First to strategize your own online marketing today!