As we jet forward into 2021, it’s pretty clear that business strategies need to be upgraded for many companies. What was working might still be working, but to keep up with consumer trends and make sure your company can be found when a potential client is looking – you will need to evaluate what you are implementing into your digital marketing strategy now and what you need to do this year to get and stay on top of your competitors.
Get Found First is constantly staying on top of industry changes and the “next big thing” in digital marketing. These are the top three ways you can get ahead of your competition and help meet your business goals this year.
Don’t think that your 2021 digital marketing strategy is going to be competitive unless you are including more visual aspects and short-form videos. Even simple videos showing before and after results, customer testimonials, and employee spotlight videos can increase user engagement. In fact, 99 Firms reported that 83% of U.S. marketers are confident in how Facebook video ads drive purchases.
It’s not enough anymore to “know what you’re competitors are doing” – you need to be doing it and doing it better, and you absolutely cannot be competitive if you don’t even know what your competitors are doing.
In-depth competitor analysis will help you understand where your competition’s weaknesses are, who their target audience is, keywords that they are focused on and ranking for, and what type of content they use. Along with leveraging your marketing off of your competitors’ weaknesses, you can also pinpoint their strengths and learn from them. Use this information to push your company further, gain more traffic, and promote your business better.
EVERYONE is posting information about their services and products, specials and discounts, and your audience is trying to avoid a lot of it. They are seeing it everywhere. To get ahead, you need to stand out! Promote your brand and services by getting personal with your content. Share your business story and goals, engage your users with helpful information, take part in community events and give back (and make a mention of it online). People are dying to see authenticity and sincerity in business – but they can also see through the B.S. so make sure your content is genuine!
Your digital marketing strategy may be working just fine – but that doesn’t mean that it can’t get better. Get Found First is committed to implementing the best and most up-to-date digital marketing strategies to help our clients get ahead of the competition, grow their businesses, and exceed their goals for 2021. Contact us for a free consultation today.