FREQUENTLY ASKED QUESTIONS ABOUT ONLINE ADVERTISING

How do I get my website to show up on the first page of Google search results? Everyone knows that hardly anyone clicks past the first page of Google search results. There are two different ways. One is through search engine optimization. This requires paying an expensive, professional, web coder to go in and manipulate and change the source code behind your website to match specific search criteria where you want to show up on the first page of the search results. As mentioned before this method is very expensive and often has short term results and only helps you be found on a few specific searches.

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The other way to show up on the first page is to let Get Found First's online marketing specialists help you out! We do Pay-Per-Click Search Engine Marketing. In other words, we manage your Google Adwords account so you can do what you love. We make sure that every time anyone searches for anything related to your business in your geographical market will see your ad and have the opportunity to click-through to your website.

Isn't it really expensive to show up on the first page of Google? Google must charge a lot for that!

Actually, Google doesn't charge you anything for your website to show up on the first page. That is why they do so well! They let you show up for free, and they don't charge you until a potential customer clicks on your website. They consider it like a commission for driving someone new to your website. The cost per click varies for different keywords, at different times of day, in different geographic locations, and always depending upon what you tell Google you are willing to pay per click.

What happens if someone keeps clicking on my link?

Good question! You are not the first or the last to have this very common concern. When pay per click advertising was brand new, this happened and it was given the name "click fraud." It is illegal and they use to pay people to sit and click on your ad time and time again as a malicious act. That no longer works as Google tracks the IP Address of every computer and recognizes when this is occurring. Google quits charging you for clicks when you receive more than two or three clicks from the same IP Address. Google and Get Found First have your back here. We make sure advertising dollars aren't wasted so that you'll keep spending them. That is how we stay in business!

What is SEM?

SEM stands for search engine marketing. Google and Yahoo are examples of search engines found online. When someone does a keyword search for a service or product your business offers on a search engine, that is where you want your website to be found. If you don't show up naturally on the first page for all of the keyword searches you would like to, Get Found First can manage an ad campaign for you so you will show up everywhere you want your website to be found.

What does PPC stand for?

PPC stands for Pay-Per-Click. It is a type of online advertising and is the business model that Google has used to make its billions.

Can you help me with my Adwords vocabulary?

Here are a few of the most common terms with definitions as provided by Google:

• Impressions (Impr): The number of impressions is the number of times your ad is displayed on Google or on sites in the Google Network.
• Clicks: A click (sometimes called a click-through) occurs when a user sees your ad and clicks on the title of your ad, leading them to your website.
• CTR: The click-through rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions) when a user searches for your keywords or browses the web. It is usual to see a higher CTR on the Search Network than on the Content Network.
• Average CPC: The cost-per-click (CPC) is the average amount that you pay each time a user clicks on your ad.
• Cost: This is the total cost of your AdWords account for the month of October. As you are not billed by calendar month, the details above may not match your AdWords billing period. You can log in to your account to view your billing summary.
• Search Network: Ads on the Search Network appear alongside or above search results in Google and relevant search pages when your ad is triggered by your keywords. You can see the keywords that are performing well on the search network in the report above.
• Content Network: Ads on the Content Network appear on partner sites that are relevant to your campaign based on the theme of your advertising. The content sites listed above are those on which your ads have received the most clicks.

How does PPC work?

Search engines show your ad on all of the keyword searches where you want your ad to show up. The beauty of it is that they don't charge you a dime to show your ad to people. They only charge you when someone clicks on your ad and is taken to your website. You give them a monthly budget and they charge you for as many clicks as they can get you, until you reach your monthly budget. This can get very complicated, time consuming, and you can spend a lot of time without seeing results. It can also cost more than you need to spend and be ineffective if not done correctly. Get Found First is your solution to this problem! We know the right way to write ads and the right places to put them so that your website helps you make more money.

What tools do you use?

Get Found First uses tools like Keywordspy, Seomoz, Wordstream and others.

How do I get started?

Request a presentation here. In a brief online meeting, we show you how and where we can get your ads to show up, and give you an estimate on how much you will need to pay Google in order to show up on the first page of results. Once we agree that Get Found First can keep its promise to you of always showing up on the first page, we will send you a form to sign up.

Who can Get Found First help?

Get Found First will help most any business in any industry, but we specialize in helping Dentists and other Medical professionals.

How long does it take before my ads will appear?

Once we receive your sign up form, we can have your ad up and running within 24 hours. One of the best things about our services is such a fast turnaround. It’s not that easy, but if you're paying us, we make sure we are keeping our promise.

What if I don't have a website?

That's okay! Google Adwords can send people to your Yellow Pages ad or any other place online that has your contact information. The idea here is to get your name out there and be found in more places so you Get Found First. We also have a list of web design companies we know and trust. They can build you an aesthetically pleasing, professional, and affordable website. Also, we can build you a website. Request a presentation for a consultation and bid here.

What kind of a Return on Investment can I plan on seeing if I use Get Found First's services?

While some of Get Found First's clients are seeing astronomical ROI's above 10,000%, it is an honestly fair bet that you will see at least a 500% ROI. Their are a lot of factors that go into the kind of ROI you will see. What industry are you in? Do you sell online or just provide information and have a contact us form? Is your product or service a big ticket item? How big is your marketing budget? Are you wanting to do a local, national, or international ad campaign? Leave us your contact info and we can SHOW YOU YOUR AD FOR FREE ON GOOGLE.