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Brief Overview of Negative Keyword Conflict Reports – Microsoft AdCenter

NEGATIVE KEYWORD CONFLICT REPORTS: INTRO Every PPC junkie knows negative keywords can make or break a campaign. Have the right negative keywords and click through rates (CTR) rise, cost per acquisition (CPA) drops, and cost per click (CPC) drops. Have the wrong negative keywords and best case scenario you’re not filtering out unqualified searches. The worst case scenario, you’ve totally screwed yourself by ...

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Top PPC Takeaways From Pubcon Las Vegas 2011

Pubcon Las Vegas was epic from start to finish. Not only was there epic dinner, epic karaoke, and epic networking, there also was loads of great PPC information being passed around! I’ve compiled the best tips and tricks from the PPC experts who presented at the conference: Dave Feldman from Microsoft adCenter said, “adCenter Quality Score does NOT affect rank or CPCs – just indicative.” Kerstin Baker-Ash s ...

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Dental Pay Per Click Strategies – Part 5 – Account Optimizing

This is our final dental pay per click strategy in our 5 part series. Thus far, we have discussed four important aspects of an effective dental pay per click account: · Account structure · Dental ads · Dental keywords · Landings pages with offers After you have created that solid foundation, it is essential that you take time to optimize your account frequently. In this post you will learn some great tips t ...

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Dental Pay Per Click Strategies – Part 4 – Landing Page and Offers

Having great ads and a solid keyword list is great and all, but without a proper landing page and dental offer, you will be hard pressed to get the new patients in your office. Landing Page When making an effective landing page, it is first important to first consider your potential patient and why they have come to your website. If you have written an effective ad, you should have called them to an action ...

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Dental Pay Per Click Strategies – Part 3 – KeyWords

This is the third post of a series of dental PPC strategies.  This week we are going to focus our attention on writing keywords that will attract the most relevant traffic and keep you safe from searches that have no relevance. When developing a good keyword list, we recommend using Google’s keyword tool to start. You can find that tool in the Adwords dashboard under the tools tab or when you click on the “ ...

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Dental Pay Per Click Strategies – Part 2 – Ads

This is the second in a five part series on Dental Pay Per Click Strategies. This week we are going to be covering how to make a killer dental PPC ad. If you missed last week’s post check out how to make good dental pay per click structure. Why is the ad so important? For three reasons: 1) it gets you noticed on the SERP and gets you the click 2) it lets the searcher know they found what they are looking fo ...

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Cookies Are Heavenly

No, the title does not refer to the "geek" "cookies" used for remarketing and other fun things of the sort.  I am talking about purely delicious, sensationally terriffic, appealing to the eye, shipped fresh, sitting on a nice silver platter, gourmet cookies. After 9 or 10 years of selling these cookie baskets online, Heidi's Heavenly Cookies (HHC) has come to us looking to take their online presence up anot ...

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Dental Pay Per Click Strategies – Part 1 – Account Structure

The following post is the first of a series on Dental Pay Per Click Strategies. When creating any confident, relevant dental pay per click account, account structure plays a strong hand in the account working effectively and you making changes efficiently. After creating your dentist ppc account, you begin your setup by creating a campaign. The campaign should have a relevant name and is where your settings ...

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Get Found First Welcomes Courtney Rosemeyer

Employee turnover within a company is such a mix of emotions.  Our previous Office Assistant that helped me keep track of finances, billing, paperwork, and scheduling has moved on. Her husband got a job somewhere east of the Mississipi. We will miss Shally!  We really wer sad to say goodbye. But like I said, it is mixed feelings because while we are sad to see Shally go, we are really excited to introduce y ...

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July 2011 adCenter Upgrade – Intital Reaction

Microsoft announced today a new upgrade to the adCenter user interface. I was particularly excited given that I've been frustrated with adCenter's interface and I've also given feedback to Microsoft on how it could be improved. Did they hit a home run or did they strike out(again)? Here are the changes they made and my thoughts: Campaign Management The Answer Bar- This has quick links to Support/Videos/Chat ...

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