Whether you run a PPC management agency, do PPC for an agency, in-house, on the side for Uncle John’s business, or for your own business, you may have heard of the PPCchat hashtag. You can find us tweeting their all week long, but the flood of tweets starts at Noon Eastern Time on Tuesdays. For those of you on the fence about the value of joining the PPCchat community, this one’s for you. Continue reading
“Internet Taxation” has been quite the buzz lately. Especially since the United States Senate passed the “Marketplace Fairness Act” which essentially forces businesses who make money online to pay taxes to the local and state governments in which the purchaser resides.
This is the third post in a series entitled: “5 Analysis Tools: A Conceptual Look at PPC.” This series will focus on utilizing these five tools to help you develop a strong paid online advertising strategy.
Pay-Per-Click S.W.O.T. Analysis
The S.W.O.T. analysis is a great tool is to evaluate the Stregths, Weaknesses, Opportunities, and Threats of your PPC advertising (as well as your overall marketing and business objectives). In general use, it groups information into two categories: internal and external factors (Wikipedia).
It would be nice if people would just buy our products. Too bad it doesn’t work that way. This is why we do marketing. To get to the people who will buy our products.
This E-Book describes the process of getting data and analyzing it to segment your market to illustrate what types of consumers are buying. Also, it gives tips as to what online marketing tools you can use to reach these segments once you define them. You can get the E-Book here – Consumer Segmentation for Online Marketers
Here you are. Something drew you in, and you are reading this post. There are literally billions of other things you could be doing with your time. Stop! Stop reading now, and go do something more productive with your time than read this blog post, unless…
….if you are still here you have some reason that you believe this is the best place to be spending your time. Thanks for that! I am honored. Maybe it is because you think that I will give you some valuable information in a few minutes skimming this post that you will be glad you spent your time here. I am going to talk about prioritizing your time and projects, and get your wheels turning about where your time is, and should be allocated as a PPC manager.
Well, last chance….there are only 10,080 minutes in a week….are you sure this is where you want to spend a few of those minutes?
Get Found First has made a strategic move to become an even larger player in the pay-per-click management world. We are pleased to announce the acquisition of QualityScores.com and over 15 other web properties.
Want to have success and see ROI with your PPC campaign? Before you worry about your PPC campaigns and ads, worry about your design! Never forget that Good Design = Higher ROI when it comes to PPC.
This last week, a lot of banner ads have caught my eye. That is saying something. We naturally ignore them as we spend time online, but a few of them stood out to me, and I want to take a minute and give credit where credit is due for some top notch display ad campaigns in this Miscellaneous Monday post.
Below you will see 3 screenshots from ONE Zappos ad. Why does this banner ad rock?
- The ad is interactive. You can click the arrows and see other products without clicking through to the site.
- Depending on what image you are on when you click elsewhere on the ad, the landing page automatically correlates with the product in the ad when you click.
- Really it is 3 ads in one.
Below are 3 examples of the Zappo ad(s) that rock and landing pages that roll. Why do I say the landing pages roll? Rock and roll go together and so should your landing pages and banner ads. When someone clicks on your banner ads, they should roll along seamlessly on to a correlating landing page and keep rolling through to a conversion.
…This is part 2 in a series of 4 articles concerning Project Management for a continuous marketing project.
So, now you have a tool to help you manage your Pay-Per-Click projects, now what? The hardest part about project management for marketing projects like Pay-per-Click advertising is that they are continuous. Most project management philosophies center around projects that have a set beginning and ending and therefore they don’t work well with continuous projects. How then do you manage continuous projects?
The answer is that you create cycles.
I’m proud to introduce our latest eBook, “Five Critical Marketing Forces for PPC Success”!
This marketing eBook takes a high level look at each of Porter’s 5 Forces and how each force impacts PPC Management. Each chapter includes actionable tactics to protect your PPC campaigns (and your job!) from aggressive market forces.