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The goal of my website is to generate leads.  To do this, the site teaches people about my company, and explains how we can help them.  In the process, and as you go through the pages (that need some serious seo attention by the way) you will see that the site brags and is very biased because we created the content.  What company would write bad things about themselves anyway...right?

I saw this Google Adwords video along time ago:

You will note that rather than brag about themselves and how great Adwords is, they let a client that has had success tell their story and recommend Google to everyone why they should use Google.

Well, at Get Found First, we are changing our approach!  We are no longer asking that you take our word for it, or trust that just because we are a Google Adwords Certified Partner company that we are the greatest.  We have followed Google's example, sort of, with a smaller budget, but with real clients, recommending our services:

Let me know what you think!  I'd love advice on what we should do with future testimonial videos!

A business owner recently contacted us concerned because his Cost Per Clicks had doubled in the last month! His problem? Quality Score. He knew that it had been dropping, but didn’t know what to do to stop the pain.

So what do you do when quality score is sub-par? Here is a list of items to troubleshoot to make sure you’re doing everything right for your pay per click campaign:

1) Improve Click Through Rate In Ad Groups- Write some more ads and always test them. I always have at least two running and sometimes more if keyword popularity and traffic is high.

2) Improve Click Through Rate in The Account- CTR of the entire account will affect the quality score of every keyword in an account. We have made entirely new accounts at times when CTR was so bad for clients.

3) Add Negative Keywords- This is basically improving your CTR, but it also weeds out irrelevant searches.

4) Add Keywords to Your Ads- Matching the keywords from an adgroup to its ads improves the relevancy of the ads. Because Google bolds these words it usually improves CTR too.

5) Add Keywords to a Landing Page- Make sure your landing page is relevant to the keywords you’re advertising. Adding the keywords to a respective landing page will help.

BONUS TIP: Improve Your Click Through Rate More! I’ve read that historical CTR could factor up to 60% of a keywords quality score, while the next highest factor only counts for 10%.

We took on the client with the bad quality scores. After troubleshooting his account and making some changes we saw quality score improve for almost every keyword. With a little TLC you can improve your quality scores too!

Here were my takeaways from Dave's portion of the Link Building portion of the amazing BlueGlass Conference.

Links are the key to domination on the web. Get high quality links first that will convert, but also, just go get links!

Links are the core concept of the internet, and don't forget that.

Here is what Dave thinks (I agree fully. Dave is the man on this stuff!):

Don't just go spam everything! Link acquisition boils down to two concepts:

1.) Monetary Response - People love money and will do disgusting things to get it

2.) Emotional Response - Anger, fear, sadness, disgust, surprise, anticipation, acceptance, and joy.

Step 1: Mine Data

-What are people linking to in your vertical? (linkscape)

-How are they linking? (linkscape)

-What topics are people emotional about now? (google and twitter trends)

-How have people historically interacted with content? (linkscape)

Step 2: Create Your Reason for Linking

Step 3: Craft Outreach Strategy from Data

-Create an outreach list

-Look at social venues that have led to links in the past

-Make lasting relationships within your vertical that can be quickly and easily leveraged based on trends

Step 4:?

Step 5: Outreach

-Quantify and inventory the links

Step 6: Data Collection and Categorization

Step 7: Rinse and Repeat...No...Seriously!

Approach link building with this in mind:

Will this link increase my traffic and share my content with correct audience?

Typing super fast so please accept my apologies for typ-o's.

As part of my new hire initiation, I have been asked to introduce myself as the newest member of the Get Found First team.  I am a red head, and because of that I have been lovingly given the nickname, "the red man". As part of my welcoming in the office, Luke played a clip from Peter Pan where the Indians sing about the red man being red.

I grew up in the great state of Colorado close to Denver. I graduated from Brigham Young Univesity - Idaho in 2008 where I studied Business Management with an emphasis in marketing. I was introduced to the internet marketing world by a business professor of mine in 2007, and shortly after graduating I started an internet marketing company called Matchstick SEO. I have learned much since then and I am fortunate to work with the great staff of Get Found first!