BLOG

Have you ever thought about reaching those people who have visited your website, browsed around, but ended up not buying or signing up? You know they were at least a little interested in what you had to offer but after they leave they may never come back. Goodbye, adios, ciao!

Now you don't have to say goodbye to them forever with Google's new Adwords feature called Remarketing. These feature allows you to target people who have visited certain parts of your website and display your ads to them on other parts of the internet. You might be asking yourself, how could I use this? Well let's look at some examples:

• If you're a dentist you can target people who have visited your "Services" page and tell them to signup again if they still haven't been to a dentist.
• If your a loan company create urgency in your ads by emphasizing the low rates that are available now only.
• If you are selling a product offer a lower discount than was originally offered in their first visit.

The possibilities are endless but according to Google early tests have seen great results.

What could you use remarketing for? Rather than saying goodbye to customers, you can now say hello, hola, and bonjour, again!

-Luke

If you're a small business then undoubtedly you have Googled your own name and probably even setup a Google Local Business Center account. You may have even looked at the map listings and wondered how you might show up higher or stand out more on the Google map. Well, if my last sentence describes you then today is your lucky day! Google recently announced new changes that will take place in Google Maps that allows you to make your listing stand out more with tags.

For example, if you are a local dentist showing up on Google maps along with 6 other dentists you can make your ad stand out by adding a video of your office. The new feature costs $25 a month and for the time being is available only in 10 cities with plans to roll it out to the rest of the U.S.

Here's an example from an optometrist in San Jose.

Stay tuned and soon you will start seeing this feature in YOUR city!

-Luke

Inspired by Andy Beal of MarketingPilgrim.com, I wanted to take a break from my normal "Good Word" about SEO and PPC this Easter season, and talk about the most important "Good Word" for the whole world to know about, whether you care about internet marketing or not.

Take 3 minutes and enjoy this video about our Savior and Easter:

http://www.youtube.com/watch?v=EpFhS0dAduc&feature=channel