Just yesterday I spoke with a man that can't figure out how come he isn't seeing more sales from his website. As soon as I read this article from Marketing Pilgrim, I thought of him because his website just isn't that easy to use.
Enjoy this great read brought to you by Andy Beal's Marketing Pilgrim:
"Google is always testing and tweaking its search interface. More recently, the search engine has tested a minimalist homepage design.
Well, apparently that homepage might be a little too simple for the search-challenged, as the latest version adds the rather obvious “Press Enter to Search” text.
I know that I’m not representative of the average search user, but I’m shocked that the average user might not know to simply click “enter” in the absence of any “search” button.
Let this be a reminder to all web site owners. If the most popular–and easiest to use–web site in the world has to point out the obvious, you shouldn’t take for granted that your visitors will know how to use your site. "




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