AdWords [Not Provided] Search Query Data IS a Big Issue!

AdWords [Not Provided] Search Query Data IS a Big Issue!

AdWords [Not Provided] Is All the News Over the last couple of days, AdWords deciding to not provide paid query data within the referrer URL string, has caused an uproar not seen s ...

Exact Match Keywords: Can You Ever Have Too Much of a Good PPC Thing?

Exact Match Keywords: Can You Ever Have Too Much of a Good PPC Thing?

One Match Type to Rule Them All? During  a recent PPC Audit I found something that is as unusual, as seeing accounts with almost all broad match keywords is normal. The accounts ha ...

How to Improve Your Quality Score

How to Improve Your Quality Score

Quality Score The Metric We All Love to Hate! Now before you go to far I feel it's only fair to warn you this article may not be what you think it is. But hopefully seeing Larry Ki ...

The Optimal PPC Keyword Match Type Strategy

The Optimal PPC Keyword Match Type Strategy

In my last post I said I would talk about match types and their importance, but the awesome Susan Wenograd wrote a post on Keyword Match Types over on the YouMoz blog. So instead I ...

Back to PPC Basics – Keywords vs Queries

Back to PPC Basics – Keywords vs Queries

Why are you going back to the basics of PPC? That's a good question, and one I asked myself when I was deciding whether I should even write this blog post, and the next ones to fol ...

BIG NEWS: Google Adwords to Pay Vringo Billions

BIG NEWS: Google Adwords to Pay Vringo Billions

Sound like a sensational title? It is! But trust me, it is truthful too. Intellectual property is worth a lot! Google owns tons of patents. They know the value of protecting their ...

PPC Predictions 2014

PPC Predictions 2014

PPC Predictions for 2014 Last year there were tons of changes for those who manage PPC. From "Enhanced" Campaigns, to increased PLA coverage, to the first change in the Ad Rank alg ...

Exact Match Keywords: Can You Ever Have Too Much of a Good PPC Thing?

One Match Type to Rule Them All? During  a recent PPC Audit I found something that is as unusual, as seeing accounts with almost a more ...

April 01, 2014

I Have an Idea!

Ideas You're sitting down to dinner with family friends. You're just shooting the breeze about Johnny's soccer season and the camp more ...

January 06, 2014

How to Lose Customers and Money on Black Friday

Black Friday (or should I say Thursday?) has come and gone If you were like the millions of shoppers who braved the internets or e more ...

November 30, 2013

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